Good News of WIDC 2022 | Feish Design was recognized as one of the first batch of "Innovation Design Research Institutes of the China Industrial Design Association"
On November 11, 2022, the World Industrial Design Conference (WIDC) was grandly held in Yantai. The conference was co-hosted by the Ministry of Industry and Information Technology and the People's Government of Shandong Province, and supported by the United Nations Industrial Development Organization and the World Design Industry Organization. During the World Industrial Design Conference, the launch ceremony of the "China Industrial Design Association Innovation Design Research Institute" was held.
Feish Design was recognized as the first batch of "China Industrial Design Association Innovation Design Institute (Medical and Health Field)"
2022 World Industrial Design Conference
In order to further strengthen the construction of my country's industrial design innovation system, gather the backbone forces of design innovation, and give full play to the demonstration, leading and driving role, the China Industrial Design Association will carry out the recognition of the Innovation Design Institute in 2022.
2022 China Industrial Design Association Innovation Design Institute Release Ceremony
After qualification review and final expert review, innovative representatives who boost industrial economy, give play to the leading value of design, highlight industry characteristics, have broad influence and remarkable achievements are identified by industry and field. We are committed to cultivating and building a number of innovative support platforms for industrial design in key and critical industrial fields, promoting the deep integration of industrial design and industrial development, and leading the industry to high-level, high-quality, holistic and systematic development.
Feish was recognized as the first batch of "Innovation Design Research Institute of China Industrial Design Association"
Feish Design Advantages
Feish Design, founded in Hangzhou, China in 2002, is an integrated innovation organization dedicated to products and brands.
Feish is based in China and actively integrates foreign design resources to meet the needs of global design innovation. Since its establishment, it has experienced the entire process of transformation and upgrading of the domestic consumer market, accumulated a large number of customer resources, is familiar with the psychology of enterprises and consumers, and has a deep understanding of the development trends of the industry and industry.
With the core concept of "design for people", and centered on the ultimate purpose of design serving people, from user research to product innovation to user experience, we provide product innovation design, brand strategy, design incubation and other related services for first-class domestic and foreign companies and local brands in Zhejiang.
Feish Design is a national high-tech enterprise, and has successively won the honorary titles of "National Industrial Design Center", "China Industrial Design Demonstration Base", and "Provincial Industrial Design Research Institute". Its works have won many domestic and international design awards such as reddot, IF, IDEA, G-mark, PIN-UP, Red Star Award, and Fortune Best Design. Feish has always focused on design innovation and maintained industry leadership in design service capabilities and scale.
Feish Design's Exploration in the Field of Medical Health
Feish Design starts from the pain points of the medical product industry and the needs of different users, finds the corresponding R&D balance point, formulates corresponding solutions, conducts long-term tracking and related research on relevant key industries, and establishes a medical industry design innovation department to provide special innovation service support.
Endoscopic Overall Surgical Products
Since 2008, the Feish team has formed a long-term strategic partnership with Olympus, and has creatively re-innovated and integrated its endoscope products without any previous experience.
The "Gastroscopy Detection System Project" (abbreviated as: OAW system) has proposed a systematic solution for the overall endoscopy room through multi-party surveys of hospitals, doctors, and patients, as well as analysis of the concerns and reconstruction of the needs of each group.
Endoscopic overall surgical products
Feish Design considers the service process, plans the layout of all products in the overall operating room around the user's route of action, and accurately defines it from the time the patient enters the operating room. By improving the position of the monitor, optimizing the position of medical staff and patients, integrating the endoscope equipment platform, operating table and monitor, cable storage, easy-to-clean surface materials, and modularization of product auxiliary accessories, the user experience of each related user is further improved.
After completing the design work, the Feish team continued to cooperate with Olympus to jointly conduct product proofing verification, human-machine testing, small-batch production, etc., to help this endoscope product successfully transform into a commercial product. While giving this endoscope operating room overall solution a medical professional product perception, the Feish team perfectly integrated the product's stability, reliability, and practicality, making it a representative work of the Olympus medical product system.
Endoscopic overall surgical products
Feish takes service design as the main line and proposes a method for analyzing the demands of related parties, involving early input diagnosis, product research and analysis, product definition (including interaction), product module reconstruction, human-machine verification, behavioral dynamic analysis, innovative appearance design and other design services. Successfully subvert the inherent industry form of the endoscope diagnosis and treatment system. Improve the diagnosis and treatment experience of patients and the operating experience of medical staff, and enhance the brand's commercial competitiveness in terms of product and service cost, efficiency, audience range, and brand image.
Elite Medical products
Feish Design also designed a medical wearable helmet for Medzone. With the Prodow high-definition surgical video transmission system, doctors can conveniently record real-time images during surgery. The main head-mounted part adopts an integrated molding design, giving users an overall, lightweight and reliable and durable feeling. During the project promotion process, we continuously tested and optimized the conceptual scheme through rapid iterative testing, and gradually improved the detailed design of the product.
Lower limb rehabilitation training intelligent equipment
Feish and the Chinese Academy of Sciences Exoskeleton Project jointly carried out an industry-university-research cooperation development project to develop a series of solutions in terms of assisted walking, sports enhancement, sports protection, etc., breaking through the barriers between early technical research and later precise market demand. Through product innovation design, technology and the market form a closed-loop bite and interactive development, providing resources and support for its industrialization.
Huadong Medical Equipment
Feish continues to expand and strengthen the medical sector, while continuously promoting in-depth cooperation with strategic customers, broadening the boundaries of subdivided fields, and enhancing the value of strategic customer service while expanding and deepening the industry's private domain traffic pool. Continue to conduct in-depth development with stable strategic customers such as Olympus, GenSci, and Huadong Medicine to further expand cooperation with field customers.
More medical products
For 20 years, Feish Design has always taken "design for people" as its core concept, believing that innovative ideas come from users and from the yearning of most people for a better life. The Feish design team also conducted a full range of design research on household products and maternal and child products from the perspective of customer needs.
As an enterprise with great innovation and design capacity, we will continue to adhere to "design for people" in the future, empower brand competitiveness and product vitality with good design, serve the public life, and promote the development of partners!
